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Olaplex Sues L’Oréal

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By: TOM BRANNA

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Olaplex LLC, Santa Barbara, CA, is suing L’Oréal alleging both false advertising and patent infringement. Olaplex markets a three-step hair process to restore compromised hair. Two of the products are designed to be used in the salon; the third is for home use. Documents were filed in the US District Court for the Central District of California. Olaplex contends L’Oréal attempted to hire key Olaplex’s employees, and it also approached the firm about an acquisition.  According to Olaplex’s case,...

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